About

Advanced Orthodontics Of Wisconsin is a premier orthodontic clinic serving the Madison, Waunakee, and Dodgeville areas. Led by Dr. Martin Gochnour, they offer a comprehensive range of orthodontic treatments for all ages, specializing in advanced technologies like Invisalign® and SureSmile® for both braces and clear aligners, focusing on both aesthetics and functional bite correction. They provide flexible financing and a patient-centered approach.

Hours

Monday

8:00 AM – 5:00 PM

Tuesday

8:00 AM – 5:00 PM

Wednesday

8:00 AM – 5:00 PM

Thursday

8:00 AM – 5:00 PM

Friday

8:00 AM – 12:00 PM

Saturday

Closed

Sunday

Closed

Quick Info

Address

5605 Odana Rd, Madison, WI 53719

Phone

(608) 271-9293

Website

http://www.advancedorthowi.com/

Get Directions

Service options

On-site services

Accessibility

Wheelchair-accessible car park
Wheelchair-accessible entrance
Wheelchair-accessible toilet

Offerings

Cosmetic dentistry
Emergency services
Sedation dentistry

Amenities

Gender-neutral toilets
Toilet

Crowd

LGBTQ+ friendly

Planning

Appointment required
Appointments recommended

Payments

Credit cards
Debit cards
NFC mobile payments
Payment plans
Credit cards

Offerings

Teeth whitening

Planning

Accepts new patients

Payments

Cash only

Not for display

Mask required
Staff get temperature checks
Staff required to disinfect surfaces between visits
Staff wear masks
Temperature check required

Detailed Introduction

Advanced Orthodontics Of Wisconsin is a well-established orthodontic clinic with multiple locations in South Central Wisconsin, including Madison, Waunakee, and Dodgeville. The practice is led by Dr. Martin D. Gochnour, DDS, an experienced orthodontist who has served the Madison area for over 20 years and is recognized as an Invisalign Premier Provider. The clinic prides itself on utilizing advanced technology, being a digitally enhanced practice that employs iTero Element® 3D scanners for precise digital impressions, eliminating traditional sticky molds. They offer a comprehensive array of orthodontic services for children, teens, and adults. Key treatment options include traditional wire braces, with a modern approach using SureSmile® technology for faster and more precise results, and clear aligners, prominently featuring Invisalign®. Their focus extends beyond just straightening teeth, aiming for sustainable smile correction by addressing the function of the bite and jaws for long-term oral health. Advanced Orthodontics Of Wisconsin emphasizes a patient-centric experience, offering a free first exam which includes an office tour, consultation with Dr. Gochnour, and digital records. They are committed to making orthodontic care accessible and affordable, providing quick and straightforward financial discussions, a variety of affordable financing options, and acceptance of numerous insurance plans. Patient reviews often highlight Dr. Gochnour's professionalism and expertise combined with a fun personality, and commend the friendly and welcoming staff. The clinic aims to create a comfortable and joyful environment for patients throughout their treatment journey.

Photos

Patient Reviews

4.5 out of 5

Olivia Bernauer

Went here years ago with the previous orthodontist and had a wonderful experience. The practice has since been sold and it’s like night and day. The current practice is very unprofessional with young girls, seemingly in high school doing procedures on patients without supervision. I had to return to get part of my permanent retainer repaired and the young girl who did the repair got glue everywhere.

The doctor is unhygienic and does not wear a mask while working with patients. Will never return here and suggest you avoid this practice. Disappointing all around.

April 2, 2024

Tif Tif

This place is so clean and professional. My daughter’s braces were put on by a different provider and they closed. Advanced ortho accepted us & even though the braces were a totally different system, they work hard to make it work for my daughter. Thank you! 10/10 recommend!

November 4, 2024

T. L. Sadler

I cannot speak highly enough about my experience with Advance Orthopedics, particularly with Dr. Gochnour and his exceptional staff. From the moment I walked through the door, I felt welcomed and well-cared for. Dr. Gochnour is truly outstanding in his field. His expertise and knowledge are evident in every interaction, and he takes the time to thoroughly explain diagnoses and treatment options.

What sets him apart is his genuine concern for his patients' well-being and his ability to put even the most anxious patients at ease. The staff at Advance Orthopedics is equally impressive. They are professional, efficient, and incredibly friendly. From scheduling appointments to follow-up care, every team member I encountered was helpful and attentive. The facility itself is modern, clean, and well-equipped, providing a comfortable environment for patients. The wait times are minimal, which is a testament to their excellent organization and respect for patients' time.

If you're looking for top-notch orthopedic care with a compassionate touch, look no further than Advance Orthopedics and Dr. Gochnour. They have exceeded my expectations in every way, and I wholeheartedly recommend their services to anyone in need of orthopedic care.

November 7, 2024

brooke grant

Amazing, very kind and knowledgeable. First time i have had such good experience with orthodontics/dental. Dr Gochnour explained everything clearly and figured out a treatment plan for me.Ally was also very kind and knowledgeable

January 10, 2025

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