First Choice Dental

First Choice Dental is a well-established dental clinic network that has been serving Fitchburg and the greater Dane County community in Wisconsin since 1996. The Fitchburg location, situated at 5950 Seminole Centre Ct, is part of a larger group of clinics formed from the combination of three existing dental practices. The organization is committed to providing comprehensive, patient-first dental care, focusing on comfort and convenience for individuals and families. First Choice Dental prides itself on its patient-centric approach. They strive to make dental visits as stress-free as possible, offering amenities like plush chairs, warm blankets, noise-canceling headphones, and entertainment. They also employ painless numbing techniques and provide sedation options for anxious patients. The clinic utilizes advanced dental technology, including state-of-the-art digital scanners for goo-free impressions and AI-powered X-ray technology for precise diagnoses, ensuring high-quality and efficient care. Their extensive range of services includes general dentistry (preventative care, family dentistry, pediatrics, restorative care), cosmetic dentistry (teeth whitening, porcelain veneers, Invisalign), and specialized services such as orthodontics, periodontics, endodontics, oral surgery, TMJ therapy, sleep apnea therapy, and emergency dental care. The ability to receive a wide array of treatments and consult with in-house specialists under one roof enhances patient convenience and continuity of care. First Choice Dental is also dedicated to making quality dental care accessible and affordable. They work with various insurance plans and offer "Smart Choice Savings," a membership plan with discounts for those without insurance. They emphasize transparent pricing and financial guidance. Their "Snap Appointments" system aims to minimize waiting times, respecting patients' busy schedules. The clinic has received numerous accolades, including being consistently recognized in "Madison's Top Dentist," "Best of Madison," and "People's Choice Awards." Patient reviews frequently highlight the friendly and professional staff, efficient service, and the comfortable, clean environment. Dr. David Gundersen and the entire team are often praised for their expertise and compassionate approach.