First Choice Dental

First Choice Dental is a prominent, dentist-owned group practice with a strong presence across Dane County, Wisconsin. Established in 1996, it began as a combination of three existing dental practices and has since grown steadily through both acquisition and de novo expansion, now boasting multiple convenient locations, including their Cottage Grove office at 649 Cork Crossing. The brand prides itself on a "patient-first" approach, aiming to provide a comfortable and stress-free dental experience. This is evident in their "MyChair Choices" amenities, which can include noise-cancelling headphones, warm blankets, massage chairs, and entertainment options like TV. They also offer solutions like "Smart Choice Savings" for those without dental insurance and "YouFirst Care Plans" to help patients understand and manage their treatment options and insurance coverage. They are also known for "Snap Appointments" to minimize waiting times. First Choice Dental offers a comprehensive array of dental services, catering to patients of all ages, from children to adults. These services include: General Dentistry: Preventative care, family dentistry, and pediatrics. Restorative Care: Periodontics, crowns, root canals, implants, bridges, and dentures. Orthodontics: Braces and Invisalign. Cosmetic Dentistry: Teeth whitening, porcelain veneers, and Invisalign. Other Specialties: Oral surgery, TMJ therapy, sleep apnea and snoring therapy, and sedation dentistry. The practice leverages state-of-the-art dental technology, such as digital scanners for goo-free impressions and AI-powered x-ray technology, to ensure accurate diagnoses and high standards of care. First Choice Dental has been consistently recognized in local awards like Madison's Top Dentist, Best of Madison, and People's Choice Awards, reflecting their commitment to excellence and compassionate care over 30 years. Their commitment extends to their employees, being recognized as a "Best Place to Work" by Madison Magazine multiple times. The group emphasizes a teamwork-based culture guided by "Five Pillars": Servanthood, Family, Passion, Humility, and Thankfulness.