First Choice Dental - Sun Prairie

First Choice Dental in Sun Prairie is a key location within First Choice Dental, a Madison-based, dentist-owned group practice with a strong presence across Wisconsin and affiliations extending to Illinois, Iowa, and Minnesota. The Sun Prairie office, situated at 140 N City Station Dr, is designed to be easily accessible to the community, offering a broad spectrum of dental services for all ages. Their philosophy centers on "comfort-conscious care," aiming to make dental visits as stress-free as possible. This includes providing amenities like noise-cancelling headphones, warm blankets, and entertainment options (TV shows) during appointments. They also offer sedation dentistry for patients with dental anxiety. First Choice Dental provides a comprehensive suite of services, including: General Dentistry: Routine check-ups, cleanings, preventative care, fillings, and family dentistry. Pediatric Dentistry: Gentle care specifically tailored for children to foster a positive relationship with dental health. Restorative Care: Crowns, bridges, dentures, root canals, and periodontics. Cosmetic Dentistry: Teeth whitening and porcelain veneers. Orthodontics: Braces and Invisalign. Specialty Services: Oral surgery, TMJ therapy, sleep apnea and snoring therapy, and emergency dental care with same-day appointments available for urgent needs. The clinic emphasizes a patient-first approach, striving for on-time appointments and offering solutions like their "Smart Choice Savings" plan for those without dental insurance. They also assist patients in understanding their insurance coverage and treatment options through their "YouFirst Care Plans." While they generally receive high ratings for patient satisfaction, some online reviews indicate instances where patients felt pressured into expensive treatments or experienced billing issues. As a group practice, First Choice Dental distinguishes itself by being dentist-owned, aiming for long-term patient relationships and clinical excellence rather than short-term investor returns. They support their dentists with extensive administrative services, allowing them to focus primarily on patient care.