Herald Square Dental - Professional dental clinic exterior with modern facilities

Herald Square Dental

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4.8 (378 reviews)

Dentist in New York, NY

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About

Herald Square Dental is a comprehensive dental clinic in Midtown Manhattan, New York City, specializing in cosmetic dentistry, dental implants, and dentures. Established in 1977, the clinic offers a wide range of services including general dentistry, orthodontics (Invisalign, braces), and emergency care. A key feature is its on-site dental lab, which allows for same-day procedures for many services, including dentures and implant restorations. The clinic is part of The Smilist Dental network and is known for its patient-focused approach, advanced technology, and convenient location near Penn Station and Herald Square.

Hours

Monday

8:00 AM – 5:00 PM

Tuesday

8:00 AM – 5:00 PM

Wednesday

8:00 AM – 5:00 PM

Thursday

8:00 AM – 5:00 PM

Friday

8:00 AM – 5:00 PM

Saturday

Closed

Sunday

Closed

Quick Info

Address

224 W 35th St Floor 16, Suite 1600, New York, NY 10001

Phone

(212) 689-0024

Website

https://www.heraldsquarecosmeticdental.com/

Detailed Introduction

Established in 1977, Herald Square Dental is a long-standing and highly-regarded dental clinic located in the heart of Midtown Manhattan, New York City, near Herald Square and Penn Station. The clinic is a member of The Smilist Dental network, a partnership that allows the practice's in-house team to focus on patient care while administrative tasks are managed by the larger organization. Herald Square Dental is known for its comprehensive approach, offering a wide array of services that cover general, cosmetic, and restorative dentistry. The clinic specializes in dental implants and dentures, a key area of expertise highlighted by the presence of an in-house dental lab. This on-site lab is a significant advantage, as it allows for quicker, more personalized, and often same-day services for procedures like denture fabrication and implant restorations, saving patients time and multiple visits. The clinic's team of experienced dentists, including Dr. Arthur Yam, Dr. Alfred Shirzadnia, and Dr. Ian Pasch, are committed to providing high-quality care using advanced dental technology. This includes 3D cone beam CT imaging for precise treatment planning, TRIOS® digital scanning for impression-free molds, and guided implant surgery systems. Beyond implants and dentures, Herald Square Dental offers general dentistry services such as hygiene care and checkups, as well as cosmetic treatments like teeth whitening, veneers (Lumineers), and orthodontics with Invisalign and traditional braces. The practice also provides emergency dental services. Patients frequently praise the clinic for its caring and professional staff, "pain-free" methods, and a comfortable office environment with city views. They are also appreciated for offering flexible financing options and working with many major dental insurance plans to make treatment accessible. The clinic's dedication to patient education and personalized care has earned it a reputation for restoring not just smiles, but also confidence and self-esteem.

Photos

Herald Square Dental
Herald Square Dental
Herald Square Dental
Herald Square Dental
Herald Square Dental
Herald Square Dental
Herald Square Dental
Herald Square Dental
Herald Square Dental
Herald Square Dental

Meet Our Team

Our experienced dental professionals are dedicated to providing you with the highest quality care.

Patient Reviews

4.8 out of 5
gordon dare

gordon dare

A dentist office is usually very stressful but the staff here is extremely friendly and puts you at ease.. Dr Yam is excellent and very professional..he took care of me 10 years ago.Amir is amazing..I highly recommend Herald Square Dental

May 21, 2025

Stephen Panopoulos

Stephen Panopoulos

Helpful, professional, and skilled. The patient and the patients’ treatment come first. They took care of me during an emergency about seven years ago. My experience has been that I am in good, capable hands when I receive treatment from any of their staff.

March 19, 2025

Ms Phage

Ms Phage

You will be pleasantly satisfied after visiting this dental office! I give them 5 stars, and without a doubt, I want to thank you for such an amazing experience! When you are at Herald Square Dental, you know that you are in the right hands! To begin with, the decoration of the office from the elevator area to the operatories is impressive! Organized clean operatories, beautiful décor around the office bring you to a relaxing state. Dr. Pasch and the staff are so attentive, caring, and knowledgeable! They listen to your concerns and provide excellent dental care. I have been a patient here since 2016, and so far, my experience has been outstanding! Even though there are so many restrictions with COVID-19, this office stays on top of the social distancing requirements.

The staff follows all the precautions that help minimize the virus's spread. The air filtration system was engineered specifically considering the office space and that the dental office has a dental laboratory on the premises. The office employees wear all the necessary PPE. During the procedures, they use external high-volume suction devices that help reduce any aerosol particulate generated.

With all mentioned above, I do feel safe coming here. Overall, my experience has been satisfying. I strongly recommend you visit Herald Square Dental & The Denture Center and receive excellent dental care! They are undoubtedly trustworthy! And definitely check out these pictures below :)

April 1, 2021

Mel

Mel

As promised, I am writing my review. I live on Long Island, but work in NYC, and I chipped my tooth the other day, and I wanted to consult another dentist here regarding the chip so I came to this location since I was here for work. Scheduling was ok, the front desk staff were also ok in the beginning. The doctor saw me on time, but was trying to sell me on some stuff other than what I came in for. He was saying I could use braces or Invisalign and was examining my mouth when I originally came in for a chip on my bottom tooth, which struck me as strange. Then he said it looks like I have a new cavity forming. I asked if he could do x-rays, and that I should be covered under the SMILIST ONE DENTAL PLAN. (It is my understanding that all my dental consultations are free under this plan, to address any concerns I may be having).

I asked him to ask about whether or not I am covered for x-rays so he could just do them while I’m there. So I waited a bit until one of the workers came up to me and said that I owe $99 for the visit today, which I would be charged regardless of whether I got the x-rays done. This was strange to me because I know that the consultations are supposed to be covered in full so the worker got her manager named Nicole (I guess?) to come in there and scold me telling me that I owe the $99 regardless of whether I get the x-rays done and wouldn’t let me leave unless I paid. So I had to pay to get out of there, otherwise I was being held hostage even though I knew that the visit should’ve been free. I tried explaining multiple times that under my plan, I am covered in full for specialist consultations and she was speaking misinformation to me the whole time saying that I have to be charged for the visit because what I got done was an adjustment and wasn’t covered under my plan and that I only have 2 visits covered in full and this was my “third” visit. I got sick and tired of the way I was being spoken to and the worker’s patronizing tone that I just said ok, paid and left. (Nicole I suggest you get put on a performance improvement plan for your unprofessional tone and aggression). Right after, I called my other dentist’s office to explain what had happened and they said that I shouldn’t have been charged at all, so that office called up the NYC location and eventually, the NYC office refunded me the payment.

I don’t recommend these misinformed people at all. Save yourself the headache and go elsewhere. The doctor was weird too. Just rubbed me the wrong way. Dr. Shirzadnia. Thanks.

February 22, 2025

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Our Location

Herald Square Dental

224 W 35th St Floor 16, Suite 1600, New York, NY 10001

Contact Information

Address

224 W 35th St Floor 16, Suite 1600, New York, NY 10001

Phone

(212) 689-0024

Website

https://www.heraldsquarecosmeticdental.com/

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