Smile Doctors

Smile Doctors is a prominent and rapidly expanding network of orthodontic practices across the United States. Founded in 2015 by Dr. Scott Law, Dr. Dana Fender, and Dr. Greg Goggans, it has grown to become the largest orthodontics-focused dental support organization (OSO) in the U.S., with over 550 locations in 36 states. The brand operates on a "people-first" philosophy, aiming to create confident smiles that inspire the best in their patients, team members, and the communities they serve. Smile Doctors offers a comprehensive range of orthodontic treatments for children, teenagers, and adults. Their services include traditional metal braces, ceramic braces, and various clear aligner options such as Invisalign® (they are noted as the largest network of Diamond Plus Invisalign® providers) and their own Smile Express® at-home aligners. They emphasize customized treatment plans, ensuring each patient receives care tailored to their specific needs. A key aspect of Smile Doctors' model is its support for affiliated orthodontic practices. By providing robust operational, accounting, marketing, revenue cycle management, and human resources support, Smile Doctors allows individual orthodontists to focus primarily on patient care. This "freedom within a framework" approach enables practices to maintain their local brand identity while benefiting from the resources and scale of a large organization, including access to cutting-edge technology like iTero™ and partnerships with companies like Dental Monitoring. Patient experience is a core value for Smile Doctors. They offer complimentary initial consultations, flexible payment plans, and strive to create a welcoming and comfortable environment in their clinics. They also leverage technology for patient convenience, including the "Smile Doctors Anywhere" app, which facilitates remote check-ups and communication with orthodontists, bridging geographical gaps and accommodating busy schedules. Smile Doctors has seen significant growth, driven by strategic partnerships and a commitment to clinical excellence and patient satisfaction. They are actively involved in the orthodontic community, with their orthodontists being proud members of the American Association of Orthodontists and American Dental Association, and the organization hosting the Lecture Center for Orthodontic Excellence. Their mission is rooted in the belief that "there's potential in every smile," and they strive to make high-quality orthodontic care accessible and achievable for a wide audience.