Smile Doctors Orthodontics

Smile Doctors Orthodontics is a prominent and rapidly expanding orthodontic service organization (OSO) in the United States. Founded in 2015 by a group of orthodontists, specifically Dr. Scott Law, Dr. Dana Fender, and Dr. Greg Goggans, the company was built on a "people-first" philosophy with the aim of supporting orthodontists and their teams. As the largest ortho-focused dental support organization in the U.S., Smile Doctors has grown significantly since its inception, boasting over 550 convenient locations across 36 states. This growth has been achieved through a combination of strategic acquisitions of existing practices and the development of new, de novo offices. Their business model focuses on providing comprehensive business management and support services to affiliated orthodontic practices. This allows individual orthodontists to concentrate primarily on patient care, while Smile Doctors handles administrative tasks, marketing, group purchasing, and access to cutting-edge technology and training. Smile Doctors offers a full range of orthodontic treatments for patients of all ages, including children, teenagers, and adults. Their services encompass traditional braces, Invisalign® clear aligners (they are notably the largest network of Diamond Plus Invisalign® providers), and retainers. They are committed to making orthodontic treatment accessible and affordable, accepting most insurance plans and offering flexible monthly payment options, as well as discounts for military personnel and family plans. A key innovation offered by Smile Doctors is their "Smile Doctors Anywhere" app. This tele-orthodontics platform enables remote care, appointment scheduling, direct messaging with orthodontists, and virtual check-ups, enhancing convenience and accessibility for patients, especially those with busy schedules or in remote areas. The company's mission is to "create confident smiles that inspire the best in their patients, each other, and the communities they serve." They emphasize a patient-first approach, striving to provide genuine and unforgettable experiences. Smile Doctors-affiliated orthodontists are proud members of professional organizations such as the American Association of Orthodontists and the American Dental Association. Headquartered in Dallas, Texas, Smile Doctors continues to expand its footprint and influence in the orthodontic industry, driven by its commitment to clinical excellence, technological advancement, and a supportive network for both practitioners and patients.