Smile Doctors Orthodontics

Smile Doctors Orthodontics is a leading and rapidly growing orthodontic service organization (OSO) in the United States. Founded in 2015 by Dr. Scott Law, Dr. Dana Fender, and Dr. Greg Goggans, the company was established with a "people-first" culture and the mission to "create confident smiles that inspire the best in our patients, each other, and the communities we serve." Smile Doctors operates as a network of affiliated orthodontic practices, providing comprehensive support and resources to orthodontists, allowing them to focus primarily on patient care. This "freedom within a framework" model helps practices streamline administrative tasks, access advanced technology, and benefit from collective growth and expertise. As of mid-2025, Smile Doctors boasts over 550 convenient locations across 36 states, making it the largest ortho-focused OSO in the U.S. Their services cater to a wide range of patients, including kids, teens, and adults. They offer various treatment options, including: Traditional Metal Braces: Utilizing modern techniques like Damon Braces for comfort and efficiency. Ceramic Braces: A more discreet option than traditional metal braces. Invisalign® Clear Aligners: Full comprehensive treatment for a nearly invisible way to straighten teeth. Smile Doctors is notably the largest network of Diamond Plus Invisalign® providers. Smile Express® At-Home Aligners: An option for adults seeking at-home clear aligner treatment. Smile Doctors is committed to making orthodontic treatment accessible and affordable. They accept most insurance plans, offer flexible monthly payment options, and provide discounts for military personnel, family plans, and pay-in-full treatments. They also leverage technology with their "Smile Doctors Anywhere" app, enabling remote check-ups and convenient appointment scheduling. The organization is known for its patient-centric approach, fostering a welcoming environment and ensuring customized treatment plans for each individual. Their affiliated orthodontists are proud members of professional organizations like the American Association of Orthodontists and the American Dental Association, and they actively contribute to the profession by hosting the Lecture Center for Orthodontic Excellence. Smile Doctors continues to expand its network through strategic partnerships and de novo developments, solidifying its position as a leader in the orthodontic industry.