We Whiten Teeth Whitening

We Whiten Teeth Whitening is a beauty company dedicated to providing professional and effective teeth whitening services. Founded in 2020 (originally as 'Organically White') by Katherine and Sherman Dangerfield, the company aims to fill a gap in the dental industry by making teeth whitening more accessible, affordable, and comfortable than traditional dental office procedures. They have rapidly expanded, operating over 30 studios in 8 states across the United States, with plans for further growth. We Whiten offers in-studio teeth whitening treatments using a proprietary organic, plant and mineral-based whitening gel combined with cold blue LED light technology. This approach is designed to be gentle, minimizing sensitivity (with 98% of clients reporting no sensitivity) while effectively lifting stains from within the teeth's pores. They offer various treatment durations, including 30, 60, and 90-minute sessions, with results varying from 3 to 14 shades brighter, depending on the treatment time. The company emphasizes immediate and dramatic results, often achieved in a single visit. Beyond the core whitening service, We Whiten focuses on creating a "spa-like" environment, aiming to provide a relaxing and comfortable experience rather than a clinical one. They incorporate vitamins and minerals throughout the process to promote healthy enamel and apply desensitizing gel to re-hydrate teeth and reduce sensitivity. We Whiten also clarifies that their services are cosmetic and typically not covered by health or dental insurance, though they do accept HSA cards. They serve a wide age range, from 11 to 75+, with a consent form required for clients under 18. Their gel formulation is stated to be safe for pregnant or nursing individuals. In addition to in-studio treatments, We Whiten has expanded to offer at-home whitening solutions and a monthly membership program ("weClub") to provide ongoing benefits and discounts. The company's mission is to empower individuals with confident, beautiful smiles, focusing on customer satisfaction and a positive, transformative experience.