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Princeton Hightstown Rd
Center for Orthodontic Excellence

About

Center for Orthodontic Excellence (COE) is an orthodontic clinic in Princeton Junction, NJ, led by Dr. Shalin R. Shah. The clinic specializes in a wide range of orthodontic treatments for adults, teens, and children, focusing on both aesthetic and functional improvements. COE is known for its use of advanced technology, personalized treatment plans, and commitment to patient comfort and convenience. The practice offers various treatment options, including metal braces, clear braces, and different types of clear aligners like Invisalign and SureSmile.

Hours

Monday

9:30 AM – 5:00 PM

Tuesday

10:30 AM – 7:00 PM

Wednesday

9:30 AM – 5:00 PM

Thursday

Closed

Friday

9:30 AM – 4:00 PM

Saturday

Closed

Sunday

Closed

Quick Info

Address

61 Princeton Hightstown Rd Suite #1, Princeton Junction, NJ 08550

Phone

(609) 799-4628

Website

https://www.coesmiles.com/

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Detailed Introduction

Center for Orthodontic Excellence (COE) is a specialized orthodontic clinic located in Princeton Junction, NJ. The practice is led by Dr. Shalin R. Shah, a highly experienced orthodontist who holds a DMD and Master of Science in Oral Biology from the University of Pennsylvania. Dr. Shah is a Diplomate of the American Board of Orthodontics and has a strong background in both clinical practice and academic research, having lectured nationally and internationally and published in peer-reviewed journals. The clinic offers a comprehensive range of orthodontic services for patients of all ages, from children with early "Phase I" treatments to adults seeking cosmetic and functional improvements. COE utilizes state-of-the-art technology, including 3D scanning and digital x-rays, to create precise and customized treatment plans. Their services include various types of braces, such as low-force self-ligating metal and clear braces, as well as clear aligners like Invisalign® and SureSmile®. They also provide oral appliances for sleep apnea and specialize in dentofacial orthopedics, which involves the science of growth modification for jaw development. Center for Orthodontic Excellence prides itself on a patient-first approach, emphasizing convenience, affordability, and comfort. The clinic offers virtual smile consultations, flexible payment plans, and works with most major dental insurance providers. The team is dedicated to creating a welcoming and comfortable environment, treating patients like family. They focus exclusively on orthodontics, ensuring that all their expertise is concentrated on moving teeth and aligning jaws safely and efficiently.

Photos

Patient Reviews

4.9 out of 5

Terri Rice

Cutting edge orthodontic treatment in a warm family atmosphere. My youngest daughter got her braces off yesterday, and after having all three of my kids, as well as myself, complete orthodontic treatment at COE over the past 8 years, I can honestly say there was never a moment that we didn’t feel completely taken care of. Dr. Shah and his staff are the perfect combination of knowledge, capability and kindness.

Their office is state-of-the-art, immaculate and fun (happy people and great music!). They work as a true team and genuinely care not only about the beautiful smile as an end result, but how you get there. I could not recommend COE more highly!

December 6, 2023

Sabrina Thomas

Excellent experience having a consult for my daughters braces! They explained everything thoroughly including their flexible payment options. They dedicated as much time as needed to answer questions and put all my concerns at ease. Everyone was so friendly and welcoming. Other offices in the area should take notes, because this is how to treat patients!! I will definitely be back!

November 18, 2023

Erica Kaczmarczyk

Dr Shah and the entire COE staff are amazing. No matter what was going on in my life, they were understanding and flexible with treatment and appointments. Everyone is always super friendly and seems to get along wonderfully. 100% would recommend them to everyone!

April 30, 2024

Eva Kharitonov

I work in dental field and I could tell you that this office is outstanding. My 15 year old completed her orthodontic treatment last year and now wears her retainers at night. She loves the results! My son who is 13 did his palate expansion and now in clear aligners.

We come every 6 weeks for follow up visits for my son and each and every visit we are met with kind and highly professional staff and doctors. 🫶

July 23, 2025

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