Tend

Tend is a revolutionary dental care brand that was founded in 2018 and officially launched in October 2019 with a clear mission: to redefine the dental experience and make going to the dentist something people actually look forward to. The company emerged from the recognition that traditional dentistry often evokes anxiety, discomfort, and a lack of transparency, leading to avoidance and, consequently, poorer oral health outcomes. At its core, Tend focuses on a patient-centered approach, integrating cutting-edge technology, a hospitality-driven mindset, and a top-tier clinical team. They aim to provide hassle-free, personalized, and straightforward dental services in calm, inviting, and thoughtfully designed studio spaces. Each aspect of the patient journey, from initial booking to post-visit care, is meticulously crafted to ensure comfort and convenience. Key features and offerings that distinguish Tend include: Modern Studios: Tend's studios are designed to be aesthetically pleasing and soothing, moving away from the sterile, clinical feel often associated with dental offices. They feature amenities like ceiling-mounted TVs with streaming services, noise-canceling headphones, and "Brushery" spaces for freshening up before appointments. The design incorporates warm, muted colors and natural materials to create a relaxed atmosphere. Comprehensive Services: Tend offers a full spectrum of dental services, including general dentistry (cleanings, exams, fillings), restorative dentistry (same-day crowns, bridges), cosmetic dentistry (teeth whitening, veneers), and orthodontics (invisible aligners like Invisalign). They also handle same-day emergency visits. This comprehensive approach aims to eliminate the need for patients to visit multiple specialists. Technology-Driven Convenience: A cornerstone of Tend's innovation is its emphasis on technology. Patients can easily book, reschedule, and manage appointments online or through their dedicated mobile app. The app also allows for digital forms, access to X-rays, personalized treatment plans, and educational content, putting patients in control of their oral health data. Digital X-rays and 3D imaging replace traditional, often uncomfortable, impression methods. Transparent Pricing: Tend is committed to financial transparency. They work with most major insurance providers and offer clear pricing estimates online before a visit, ensuring patients know what to expect and minimizing unexpected costs. Flexible payment options like CareCredit and Affirm are also available, along with membership plans for those without insurance. Patient-First Philosophy: A core principle is fostering a judgment-free and encouraging environment. Staff are trained to prioritize patient comfort, alleviate anxiety, and focus on education rather than judgment, regardless of how long it's been since a patient's last dental visit. This approach seeks to empower patients to take ownership of their oral wellness. Highly Skilled Team: Tend prides itself on its expert dentists and hygienists who adhere to the highest clinical standards. They utilize state-of-the-art dental technology to ensure precise diagnoses and long-lasting results. Rapid Expansion: Since its launch, Tend has experienced significant growth, expanding to numerous locations across major cities in the United States, including New York, Washington D.C., Boston, Atlanta, and Nashville, with plans for continued expansion. Tend's mission extends beyond just treating teeth; it's about making oral health a positive and integrated part of a person's overall well-being, fostering a relationship with dental care that is proactive, comfortable, and empowering.