Tend Dental - Professional dental clinic exterior with modern facilities

Tend Dental

Unclaimed
4.2 (369 reviews)

Dentist in New York, NY

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About

Tend Dental is a modern dental practice that aims to reinvent the traditional dental experience. With a focus on patient comfort, advanced technology, and transparent pricing, Tend offers a wide range of services from routine cleanings to cosmetic and restorative treatments. Its studios are designed to feel calm and welcoming, not clinical, and the company emphasizes a judgment-free, patient-first approach.

Hours

Monday

7:00 AM – 8:00 PM

Tuesday

7:00 AM – 8:00 PM

Wednesday

7:00 AM – 8:00 PM

Thursday

7:00 AM – 8:00 PM

Friday

7:00 AM – 8:00 PM

Saturday

8:00 AM – 4:00 PM

Sunday

Closed

Quick Info

Address

12 W 48th St 4th Floor, New York, NY 10036

Phone

(212) 406-3686

Website

https://www.hellotend.com/studios/new-york-city/rockefeller-center?utm_source=gmb&utm_medium=organic&utm_campaign=rockcenter&utm_content=web

Detailed Introduction

Tend Dental is a dental wellness company founded in 2018 with the goal of reimagining the patient experience. The brand's philosophy is centered on making dental visits something that people can actually look forward to, rather than dread. Tend operates a network of "studios" that are designed with a hospitality-like, spa-like aesthetic, featuring modern amenities like ceiling-mounted TVs with streaming services, noise-canceling headphones, and a "Brushery" for patients to freshen up. The Tend Dental Rockefeller Center studio is located in the heart of Midtown Manhattan and offers a comprehensive suite of dental services. These include general dentistry like cleanings and exams, as well as cosmetic and restorative procedures such as veneers, implants, teeth whitening, and Invisalign. The practice also provides emergency dental services for issues like chipped teeth or toothaches. A key aspect of Tend's model is its focus on transparency and patient-centric care. The company uses state-of-the-art technology, including digital scanners, to provide precise diagnoses and treatments. They also provide transparent pricing upfront, with patients able to see estimated costs before their visit. Tend accepts most major insurance plans and offers financing options. The company's dentists are compensated with a base salary plus bonuses based on patient satisfaction, which is intended to eliminate any financial conflicts of interest and ensure that treatment recommendations are truly in the patient's best interest. Tend's approach has been praised for its convenience, modern design, and emphasis on a comfortable, non-judgmental atmosphere.

Photos

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Patient Reviews

4.2 out of 5
Prince Chauda

Prince Chauda

Avoid Tend Dental – Deceptive Billing and Painful Experience Don’t be fooled by Tend Dental’s glamorous office and trendy vibe — my experience has been nothing short of a nightmare. I was explicitly told I wouldn't have to pay anything for my X-rays — that Tend would cover it. Later, I was billed for the exact service they said was free. When I missed an appointment, I was promised a refund of the no-show fee once I completed my next visit. After doing so, they instead applied the "refund" to a disputed balance — one that shouldn't have existed in the first place.

Every time I reached out, the story kept changing. Beyond the billing dishonesty, the clinical experience was just as disappointing. The nurse who cleaned my teeth was rough and careless. My gums never bleed but during this cleaning, they pinched and dug so hard that I left with bleeding, soreness, and genuine discomfort. The level of professionalism and care here is far below standard.

Be warned: Tend may look sleek on the outside, but behind the fancy design is poor service, misleading communication, and painful care. Not recommended.

May 25, 2025

Gary Chew

Gary Chew

Pros - Dentists/Orthodontists/Assistants at the office are really nice Cons - Receptionist called & woke me up at 7:40am just to tell me they had to reschedule an appointment that was 2 days later. - Knowingly overcharged me $117 and did not tell me/give me a refund until I was told by my insurance 4 months later. It took 7 back-and-forths and 3 weeks for me to get my refund.

July 9, 2025

Angel Suarez

Angel Suarez

I had a fantastic experience at Tends! The entire team was professional, welcoming, and made me feel completely at ease. The hygienist did an amazing job with my cleaning—thorough yet gentle—and took the time to explain everything. The dentist was just as wonderful, addressing my concerns with care and providing clear recommendations for my dental health.

The office itself is modern and inviting, making the visit even more comfortable. Highly recommend Tends for top-notch dental care!

March 27, 2025

Janel Obando

Janel Obando

Avoid this dentist. Although it is a nice experience, it is very corporate and impossible to get the information you need. The insurance team has provided me with false quotes multiple times and ended up with $$$ bills after work had been completed. This is a business and operates as such. I wouldn't trust the information / quotes you receive there.

July 15, 2025

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Our Location

Tend Dental

12 W 48th St 4th Floor, New York, NY 10036

Contact Information

Address

12 W 48th St 4th Floor, New York, NY 10036

Phone

(212) 406-3686

Website

https://www.hellotend.com/studios/new-york-city/rockefeller-center?utm_source=gmb&utm_medium=organic&utm_campaign=rockcenter&utm_content=web

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