Diamond
Braces is a prominent and growing chain of orthodontic clinics with numerous locations across New York, New Jersey, Pennsylvania, and Connecticut. Founded in 2000 by Dr. Oleg Drut, the brand's core mission is to make expert
Orthodontic Care, including braces and
Invisalign, accessible and affordable for everyone. Unlike general dentistry practices that also offer orthodontics, Diamond Braces specializes exclusively in orthodontic services.
The clinic provides a comprehensive range of treatments for children, teens, and adults. Their services include traditional metal braces, ceramic braces, and various Invisalign treatments, such as Invisalign Express, Invisalign for Kids, and full Invisalign Treatment. They are an elite-level
Invisalign Provider, having completed thousands of successful cases.
A key aspect of their business model is a focus on affordability and patient convenience. They accept over 200 insurance plans, including Medicaid, and offer flexible financing options with low or no down payments and low monthly payments. To further simplify the process, they have a "Smile Concierge" service to handle insurance paperwork and billing. For new patients, they offer a Virtual Start™ system that allows for remote consultations and a free 3D intraoral scan.
Diamond Braces emphasizes a commitment to a high-quality patient experience, with a focus on real, in-person care delivered by licensed orthodontists. They also back their services with a "Lifetime Smile Maintenance Guarantee" for completed cases, which helps address post-treatment shifting without additional retreatment fees, under specific conditions.
While they have a strong focus on patient care and a positive experience, it is important to note a past settlement with the New York State Attorney General in 2019. The settlement, which included a $9 million payment, was related to allowing uncertified employees to perform intraoral procedures and improperly billing Medicaid. Since then, the company has been required to enter a corporate integrity agreement to ensure compliance with regulations.
